Staying True To Your Brand & Core Values With The Cheesecake Queen

Fasten your seatbelt as we dive in on this first live studio interview!

In this episode of the Millionaire Mindcast, we are so delightful to have Cayla Jordan, who speaks her entrepreneurial journey, how her business thrives, the lessons she learned along the way, how she builds relationships with other people, helping, inspiring, and motivating them, and living a rich life in her business.

Cayla Jordan is an entrepreneur who is building her brand nationwide. She owns Caramel Corn business, and is the Founder of Creamy's, that creating the highest quality gourmet cheesecakes fresh from scratch every day. Cayla had baked goods in retail stores, traveled the nation decorating cakes for a global company, and has own storefronts. She also owns Baking Show called Cayla Jordan TV to share all her knowledge in baking that she experimented with over the years. She created her first cookbook “#CHEESECAKEQUEEN”, a cookbook where she shared tons of different recipes on how to make cheesecake.

This diligent woman started baking when she was 4-years-old and was taught by her mom. She’d loved staying at home and baking than playing with kids outside. At an early age, she was able to learn about supply and demand. She loves baking cakes during occasions and through lots of practice and self-education, she naturally grew her skills. Cayla started making and selling caramel corns in her high school days and later on hustling and grinding from baking cheesecakes and delivering it to different stores all by herself.

Cayla’s core values were tested when she tried to collaborate with different manufacturers who wanted to control everything in her recipes which was not align with her values and her brand. Cayla remains true to her brand and didn’t sacrifice her core values to get into a big-box store or get her products out there because she wants to have control over what she put up. She resists everything from them and wanted to start from scratch. This was the moment when she found out what’s really her passion and that’s creating recipes, and creating cheesecakes. It was a little challenged in her journey but it paid off because it gives birth to her brand.

Although she did a lot of trial and error she puts everything in business and working so hard. She wants to be her business as the most important thing because she wants it to grow and she knows she will see the benefits later on. Every day is not a work for her because she did what she loved and there’s no amount of money can replace it. The quality of life is her wealth and these moments where she can stay for a while and be with the people whom she loves.

Some Questions I Ask:

Tell us a little bit more about you and how you got started in this whole entrepreneurial journey? (01:58)
How did the ‘cheesecake queen’ come about? (04:18)
What do you consider a failure? (04:33)
What have been some of the biggest things that you’ve kept on repeating that give you great success and the things that you’ve tried to avoid as learning lessons as a business owner? (08:53)
How do you attract the right people into your organization & how do you ensure that they uphold that standard even you’re not around? (10:03)
How did you find ways managing all the things you’re doing without having breakdowns? (14:31)
Is there been a time when you thought about quitting? (15:33)
What keeps you pushing through those hard times? (16:53)
Who some of the people that inspired you? (17:57)
Has this discipline has always been in you? (19:54)
How do you protect and recharge your energy? (20:34)
What’s your favorite cheesecake to make and favorite cheesecake to eat? (20:52)
Tell me about the process of how you come up with your product? (22:25)
What is your social media strategy? (24:20)
What is Creamy’s vision in the next decade? (25:14)
What has been your biggest challenges as a business owner? (26:29)
If I give you a million dollars today and you have to invest in the next two weeks, how would you invest that money? (28:49)
Who’s been one of the most influential people over the last year for you and why? (29:19)
If you have only two weeks to live, what are the 2-3 things you want to check off in your bucket list? (31:25)
What would be your one piece of advice for young entrepreneurs and entrepreneur wannabes? (32:18)

In This Episode, You Will Learn:

The time when she discovered her passion. (06:34)
How to not burn out with baking and all her works. (09:18)
The wake-up call for her and her learning lessons. (10:32)
One habit to her success. (13:04)

Quotes:

“I want to have control over what I create, what I put up.”
“I just wear myself out.”
“If I have nothing to deal at this point, I want to deal with what I loved.”
“I really tried to avoid not burning myself out.”
“Everything is full circle.”
“I know I will see the benefits later on.”
“Every day I get up and do what I loved and there’s no amount of money can replace it at all.”
“People who have the same values are attracted to you.”
“Don’t give up, don’t quit just keep going.”
“I just want to be with my family.”