The Voice Of The UFC Octagon And How He Built A World Class Brand

In this episode of the Millionaire Mindcast, our incredible guest, Bruce Buffer shares his insights, amazing entrepreneurial story, tips on how to achieve your goals, what are the winning attitudes, how to live an ideal lifestyle without working, how to make your business sustainable, when to give up when everything is not working, and how to stay on top!

Bruce Buffer is a phenomenal entrepreneur and business owner, the President, and CEO of their company, The Buffer Partnership, the voice of UFC, Intl. Sports/Entertainment & UFC Octagon Announcer, introduced on broadcasts as the "Veteran Voice of the Octagon". He is the half- brother of the boxing and professional wrestling ring announcer Michael Buffer. Bruce holds a black belt in Tang Soo Do and has fought as a kickboxer.

Bruce grew up seeing his dad’s entrepreneurial attitude towards everything, the passion, and intensity he approaches this thing has a huge effect on him. His father was a trader and collector of artifacts where he learned how to sell, talk, pitch, and deal at a very young age. He taught him an entrepreneurial spirit he needed. Bruce started his business selling jewelry in school.

Later, he got into a selling business with an impressive selling performance by just observing and learning from the people on top. Then, he started his own company. Bruce learned the business organically with entrepreneurial attitudes with trial and error. His early pieces of training have helped him do things in business much better than most people do.

On the other hand, Bruce never gives up on his ambition. He wanted to be an announcer, inspired by his half-brother Michael Buffer. Seeing successful people motivates him. He loves the attitude for standing up for yourself and sticking what you believed. So he fought that ambition for years until he became a professional mixed martial arts ring announcer and the official Octagon announcer for UFC events.

Moreover, Bruce emphasized that in business you need to have passion too in what you’re doing. If you can find your passion and you can monetize it then you won’t be working on living a lifestyle. He is always world-class in what he does because of his work ethic and passion.

Also, Bruce believed that we’re all GOD - a Governor of our Own Destiny. No matter what you believe in or get the support from, in the end, you’ll be the one who makes a decision for yourself. Therefore, you have to believe in yourself, do not change your principle and stay consistent because everything is all about attitudes. Set your work as always the first time, give your best and prove them and to yourself that you deserve the job.

Bruce doesn’t let jealousy and green monsters into his business. According to him, “don’t be jealous of people if they’re successful; learn from them, absorb them why they’re successful”. It’s all about learning from others and applies those principles along with your basic principles and forms your path. Be realistic on what is your goal, the steps towards the goal; achieve the goal, the goal, then the next goal.

Lastly, whether you want to be a leader or follower, either way you can still live an amazing life, just find what you wanted. But never forget where you came from!

Some Questions I Ask:

Where did your entrepreneurial journey start before the UFC? (02:02)
What does your routine look like on a daily basis? (25:25)
Who are some of the people around you in business or sports or industry that have inspired you, and what have you pulled from them? (29:59)
What is your best piece of advice for young entrepreneurs today that still rings true and you always fall back on, you’ve tried, and tested? (34:44)
What’s next for Bruce Buffer? Why are you pushing the way you’re pushing? (37:58)
If you get to the end of the road and you’re looking in your rearview mirror behind you, what do you want to see or hope that is said that helps you go rest easy and say “that was life worth with”? (43:57)

In This Episode, You Will Learn:

The Pyramid of Life. (04:17)
How the ‘Let’s get ready to rumble” brand form. (15:09)
Why all the businesses are the same, the product is different. (18:30)
The winning attitude. (25:00)
GOD as “Governor of my Own Destiny”. (26:36)
Bruce Three Put Theories (32:53)
Tips on how to stay your business uniform and sustainable. (36:57)
Parting piece of advice for entrepreneurs. (44:56)

Quotes:

“Everybody is important because without that base in the bottom the whole thing falls down.”
“You should enjoy yourself from the fruits of your labor.”
“Life is not that difficult, people make it difficult by thinking together to recreate the will.”
“All businesses are the same; it’s just the product that is different.”
“In life, I do everything with passion.”
“If you can find your passion and you can monetize it then you won’t be working on living a lifestyle.”
“When you want something in life, you have to ask for it.”
“Be the best you can be whether you’re number one.”
“If you are the best you can be into the best drive you can then you’re winning.”
“It’s all attitudes.”
“Stand up for what you believed, and hold on what you believed.”
“Don’t be jealous of people if they’re successful; learn from them, and absorb why they’re successful.”
“Look at the mirror and be realistic.”
“Be realistic, step goal, achieve the goal, the goal then the next goal.”
“Just stand tall and believe in yourself.”
“Teach how to teach how to teach.”
“We’re all created equal so we all have the same shot; it’s about how you approach it.”